Digital strategy, creative direction, and fan engagement. Building the campaigns, content, and communities that bring artists closer to their fans.
Open the work files ↓Led digital marketing for mgk, connecting artist strategy, creative direction, release campaigns, content production, social initiatives, and fan engagement across projects and touring.
Co-built Interscope’s Fan Engagement department alongside a fellow co-lead, establishing its strategy, operating workflows, campaign processes, and direct-to-fan infrastructure.
mgk · Devon Again · Megan Thee Stallion
Reneé Rapp · Towa Bird · Dermot Kennedy · Kacey Musgraves
Artist development, integrated release campaigns, cross-functional leadership, budgets, and partnerships. Aligning the artist’s vision with a clear plan for execution.
Concepting, shooting, and editing short-form and long-form video. Capturing exclusive content on tour and producing live, behind-the-scenes, and real-time social storytelling.
CRM, email, SMS, Tour Hub websites, and Discord servers built from the ground up. Fan acquisition, community management, and retention across connected channels.
Digital and IRL fan gamification, on-tour activations, album teasing, and multi-channel concert livestreams. Creator sourcing, negotiations, briefing, and campaign reporting.
My experience spans major-label marketing, creator partnerships, integrated media, and music operations. I bring strategic leadership and hands-on production to the same table.
Co-built departmental strategy and operating processes while leading artist campaigns, creative production, fan experiences, and community infrastructure. Earlier work focused on influencer and content marketing, from creator partnerships and creative briefs to filming, editing, and distribution.
Led creator partnerships and influencer campaigns, developed talent relationships, and used audience insights and content performance to refine campaign strategy.
Supported integrated media campaigns for Disney+, Disney Channel, and Disney Junior across digital, social, television, and streaming. Coordinated cross-platform planning and performance analysis.
Led strategic partnerships, client acquisition, and creative proposals across music, entertainment, technology, and digital media. Earlier responsibilities included digital strategy, content, artist collaborations, CRM, and release operations.
Supported artist and label operations, music distribution, release planning, playlist pitching, and digital performance reporting.